Monday, April 28, 2014

Future by Design: Consumer Engagement


A webcast panel of experts share their opinions and insights on the move toward greater audience engagement in advertising and what this means for designers in the future.

6 May 2014
6:30pm - 8:30pm
(Doors open at 6:00pm)

Sault College 443 Northern Avenue,
Sault Ste. Marie, ON
Room: M1030
Pricing: FREE

No longer do traditional print ads or TV commercials cut it. Designers and advertisers need to engage consumers through brand experiences, customized content, two-way communication and strong storytelling presented across multiple platforms. Join our expert panel as they share perspectives and insights on how design will shape the future of consumer engagement and the effectiveness of communications and advertising.
Future by Design: Consumer Engagement is the tenth in RGD's ongoing series of webcasted events. Contact programs@rgd.ca to find out how to participate.

Panelists:

Nicole Jacek, Founder/Director, NJ(L.A.)™

Nicole is a German, award-winning graphic designer (Red Dot, D&AD, Art Directors Club, Type Directors Club New York & Tokyo, etc.). She began at the feet of the masters; working together with Stefan Sagmeister at Sagmeister Inc. and also Ian Anderson at the Designers Republic™/UK. Her work has been published in numerous magazines, newspapers, and books around the world. She was winner of Print's New Visual Artists, as well as an ADC Young Gun. She is the youngest ADC board member and is currently teaching at Art Center College of Design in Pasadena. NJ was the Creative Director of karlssonwilker inc. in NYC for the past four years and just opened up her studio NJ(L.A.)™ in Venice Beach.

Michael Tippett, Director, New Products at HootSuite

Michael is a 2 time Emmy nominee and has been a successful entrepreneur for almost two decades. In 2005 he founded, ran and later sold Nowpublic, which was named one of the top five most useful new sites on the web by The Guardian and named one of the Top 50 Websites for 2007 by Time magazine. Currently he's on the Provincial Steering Committee for Startup Canada, and is Director, New Products at Hootsuite where he helps to support the startup community in Vancouver.

Sabaa Quao, Chief Marketing Officer of Digital Journal Inc. and co-founder of /newsrooms

Creative director, business strategist, and career entrepreneur, Sabaa has a passion for emerging platforms in the digital media and marketing space. He has managed teams dedicated to the future of marketing and advertising, and is energized whenever he has the opportunity to make that future work for companies and brands. Sabaa's portfolio includes the launch of the Toronto Raptors and Playdium Entertainment, the rebranding of the CN Tower and the Directors Guild of Canada, and special projects for Toronto International Film Festival Group, Nortel Networks, Roots, RBC Royal Bank, Levi's, Bell Mobility, Rogers Communications, The Beer Store, GlaxoSmithKline, McCain Foods, Corona, Coca-Cola, and Jack Daniel’s.

Join us on Twitter using the hashtag #rgdFBD to participate in a live chat during the event.

Designedge Canada is the official Media Partner of Future by Design

Tuesday, April 8, 2014

Portfolio Review and Panel Discussion

 
April 22, 2014 @ 2:00 - 6:00pm
Sault College, Room APH4

Design students will have an opportunity to have their work reviewed by industry professionals. Panel discussion to follow afterward.